Formerly Mission Labs, read more here.

Mission Labs sponsor and showcase at GX Frontiers 2022.


June 2022 saw the return of Gamma’s GX Frontiers, an event bringing together Gamma partners and industry figures for a day focused on customer experience. This year’s event took place at London’s 8 Northumberland Avenue, and as a sponsor, Mission Labs were proud to be presenting our SmartAgent product and contact centre technology at what was a hugely successful summit. 

We know a thing or two about improving experience in the contact centre space – not just for contact centre administrators and their staff, but also their customers. SmartAgent is our innovative CCaaS product that has helped transform contact centres across the world and helped businesses achieve a higher standard of CX. As a streamlined agent desktop application, it unifies all channels and associated data sources into an intuitive, single-pane agent interface. An experience-focused product, SmartAgent makes life easier for contact centre operators through... 

  • Surfacing all the information and functionality agents need to resolve contact quickly and satisfy more customers

  • Simplifying the jobs of supervisors, admins and assessors through wallboards, intraday operations and quality management modules

  • Automating and simplifying tasks to make agents happier and more efficient

Contact centre efficiency and user experience are central to SmartAgent to our vision for SmartAgent. And ultimately, we know that a faster, smoother experience for its users will result in more customers supported and satisfied.

We were delighted to showcase SmartAgent at the summit, demo-ing the product’s features and the power of Amazon Connect at our stand in the Experience Zone. We were also able to demonstrate the technical capabilities of the Mission Labs team by bringing a specially made virtual breakout game. The game, imagined and created in just two weeks by one of our developer teams, involved interacting with chatbots and collaborative puzzle-solving to get the fastest prize-winning time. 

Our Product Director, Will Scott, was also invited to speak on the ways Mission Labs have adapted in a changing CCaaS industry to continue supporting clients through our transformative solutions. From our model of working to our proudest client success stories, the talk demonstrated how Mission Labs have evolved SmartAgent to stay impactful for clients and competitive in the CCaaS space.

Guests were treated to a range of keynote speeches from Nina Schick, Baroness Eliza Manningham-Buller & Eddie Izzard alongside industry-focused talks from some of our friends at Hermes and Amazon Connect. Covering a range of topics around security, consumer behaviour, future industry challenges and more, each guest speaker brought insight and inspiration to the event.

We owe a huge thanks to Gamma for organising such an excellent summit, and were proud to showcase the market-leading strength of our contact centre technology and our expertise in delivering the highest standard of CX.

You can see highlights from the event and catch-up on summit talks here.

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